But How A Blog Helps My Business?
Writing a blog has many benefits to your business or cause. It attracts traffic to your website, which can be used in different ways depending on your goals.
Through blogging, businesses can:
- Spark a conversation with customers and target audiences
- Drive engagement
- Increase profitability
- Increase visibility
- Eventually, increase conversions
A great conversation creates engagement. Engagement leads to more visibility, which itself generates more conversations and engagement, creating an endless loop.
Depending on the goals you want to get with conversions, you can choose to have more engagement or to increase your profitability.
Blogging can be a cost-effective content marketing approach, and blogs can increase profitability.
While it may take longer to achieve results when compared to paid online advertising, the compounding benefits of blogging overall can drive your business growth.
One great thing about blogging is that starting is reasonably simple, and having a dedicated blog on your website, nowadays a simple act to take upon.
In this article, we are going through each of the business blog benefits to discover why a blog matters, especially for businesses.
But first, let’s see what a business blog is.
What Is A Business Blog
In this context, a business blog is an extension of a business’s content marketing strategy.
There are many reasons why a business should create a blog within their overall marketing strategies.
Depending on the goals of a business, you can use a blog for achieving
- More customers
- Re-engaging past customer
- Offer customer support
- Communicate to the world about your business
- Be a source for PR
- Write tutorials
- And much more.
A blog can be an opportunity for many businesses looking to achieve additional growth from online marketing.
And if you’re looking for an example, you’re reading a business blog at the moment, and below is an image of our posts.
Business Blog Benefits For Businesses
- Increase organic traffic with SEO
- Increase trust with authority marketing
- Tackle customer pain points effectively
- New and niche audiences
- Diversify Content Marketing Strategy
- Better communicator and marketer
- Tracking business blogs performance
A Business Blog Can Increase Organic Traffic With SEO
Many businesses find themselves in a pickle when it comes to increasing organic traffic to their websites and landing pages without paid advertising.
Most commonly, a business home page and their service pages can only rank for certain types of keywords, and if well search engine optimized, the traffic you gain can sustain you.
But if you’re looking to grow said organic traffic, you will need to have more content on your website, and naturally, a blog is a way to do it.
Through a well-constructed SEO strategy in the blog itself, you can drive more organic traffic from keywords that your sales landing pages can’t.
Suppose we look at a traditional landing page. In that case, that has a single goal of converting users into sales or leads. The content in it can’t effectively rank for many keywords as the content isn’t sufficient for the many people who search them on Google.
With a blog, instead, you can attract customers that are searching for particular things around your niche and industry. And finding opportunities within new keyword combinations can attract more customers into your business.
The core is to test different blog types within your business and find what could bring the most ROI on blogging itself, whether it is how-to blog posts, news posts, or reviews.
If you’re actively using Google Ads, you can easily find what keywords triggered your ads, and if they were effective, you could use those keywords in your blogging SEO strategy comfortably.
As content marketing can’t tell you if a method is successful right away, using ads for figuring out the perfect combination of keywords and content, will help you realize the type of content you need to create within your blog.
Blogging as Part of Authority Marketing
Building trust with your customers can be hard and time-consuming.
As a new brand with no PR activities or overall brand awareness, it might not be easy even to gain results with purely paid advertising strategies.
Of course, it depends on the type of business, but in specific industries, you can’t underestimate the power of trust.
And that’s where blogging can help a business increase trust and overall online authority.
After you build a blog that gains recognition online, you will notice that your advertising effectiveness will also increase.
Building authority online doesn’t only help you increase sales from new and existing customers, as it also makes it easier for you to build long-lasting business relationships with your peers.
You want to become a trusted source within your industry through the use of a business blog.
Even if authority within an industry isn’t an effective strategy in your case, it can have many benefits for increasing overall organic traffic, for example, through backlinks from other websites.
For example, you’re running a Shopify online store. You’re selling items that happen to be popular and trendy. Building brand awareness through authority can make your online marketing a bit more productive.
A Business Blog Can Tackle Customer Pain Points Effectively
Like we mentioned earlier, how blogging enables the creation of relevant content around your brand for SEO. The content you create within your blog could help your customers better navigate your products and services.
Due to well-done keyword research that you need before starting blogging anyway, you can tackle customer pain points very concisely.
For example, are there common problems that customers in your industry have that you can solve?
Solving common problems through your blog content can have a high conversion rate for the organic traffic it provides. Remember to address the actual issues you find potential customers searching and not just advertise your products and services.
Blogs that solve problems are usually more engaging with users than blogs that are not.
Therefore, you can use the business blogs you create in your digital marketing strategy for having more specific content for different audiences.
Like you can share the blogs as a part of your social media marketing or using the blog content to create problem-solving ads for paid advertising channels like Facebook or LinkedIn.
Problem-solving will create engaged and loyal customers who will remember your services and products when they need them instead of choosing a competitor.
New And Niche Audiences
The more your blog content is available online, primarily through search engines and social media, the more opportunities you have to expand your current audiences.
These expanded audiences help sell more directly, but it also expands your marketing efforts through the use of audience data that you can use in paid online marketing.
New audiences help you scale the growth rate of the business. The advantages of even the slightest increases in audience size can make scalability more targeted and affordable for businesses.
But that said, blogging also helps you expand your core target audience and reach them more effectively.
If we look at keywords again, the use of long-tail keywords (three or more words) is how most users discover new things from search engines.
And that applies to your existing audience as well.
For example, if your customer looks for solutions to a problem and rediscovers your brand through blogging, you will have a better time re-engaging with that customer.
Increasing re-engagements with customers helps businesses retain customers more effectively and efficiently.
You don’t want a situation where a customer after buying a product from you ends up still researching for solutions only to switch to a competitor, because they provided it.
Through blogging, you keep customers engaged whenever they are searching.
A Business Blog Diversifies a Content Distribution Strategy
An owned channel like a blog is yours by default, and growing such channels for later content distribution strategies is crucial.
As a blog, you can use it in various ways, not only the ways we mentioned earlier.
A strong blog post generating results is something you should use in your marketing efforts more widely.
For example, you wrote an in-depth guide on how to do X in your industry, and now you can create a lot of relevant content from such posts.
Think of socially shareable images or infographics or videos that use the already created content, but to explain it to a new audience.
The more you reproduce, new content out of existing content can make your content distribution strategies more effective.
Let’s imagine, you created a video from that in-depth guide for YouTube, with a little bit of understanding of YouTube SEO you took an original blog post and turned into an authoritative video guide that can bring more results from an entirely new channel.
Of course, in every business, not all strategies and marketing channels work the same. It will require a lot of testing from you to understand what channels you want to use in your marketing.
For example, just resharing blog content on social media by itself won’t be enough, and you need to understand your core target audience first in how they use such mediums.
Become a Better Communicator And Marketer
If you keep your blogs updated with relevant content to your business, you will become a better marketer.
For a communicator, blogging has numerous advantages to you on a personal level as well.
It makes you a better writer and a thinker. You will gain skills that are helpful and usable across your venture—a tool for personal development and a step for taking your business to the next stage.
In a nutshell, blogging about your industry makes you a better influencer within the said industry.
For a solopreneur, blogging can make a difference in attracting talent or business partners to their business.
And in larger companies with marketing teams, blogging will make them better marketers.
If you increase your creative skills through blog post writing, you will create better ads, better helpful tools for customers, and understand your core audience through data much better than you would otherwise.
Tracking Business Blogs Performance
You can track the performance of a business blog or any blog. You can measure the impact it creates for your business and brand.
While content marketing is cost-effective, cheap, it isn’t, and we need to always know if our blogging efforts bring us more revenue, customers, or brand awareness.
Blogging through an owned channel, like part of your website or landing page, you can have very dedicated tools for measuring blog posts’ performance or blogging as a whole.
Tracking blog performance through web analytics is how to make sure that you’re gaining an ROI for blogging.
But like SEO or organic social media, it’s crucial to remember that blogging might not bring immediate results as they take a long time to gain a following or to rank on a search engine.
Still, it’s essential to have clear goals and tools to measure the growth of the impact of blogging.
Tools such as Google Analytics and Pixel will help you measure the performance of the blog posts you create. These tools should be the very minimum you choose to use in your toolkit.
Investing in other advanced tools is a great option when you’re receiving profitable results from blogging.
Remember to have your blog goals in sync with your business goals, as otherwise blogging will become a waste of resources.
Also, having minor goals for blogging, such as measuring organic impressions, lets you see the growth of SEO if it’s going the right way.
Conclusion
If we conclude the benefits of a business blog to its core: it’s the additional online growth that benefits your overall website presence on search engines and more.
A business blog can help you achieve additional growth for your brand and, in some cases, can become a generator of alternative revenue streams from online.
Starting a blog isn’t always realistic for many companies, as it does need the investment that companies have to justify by watching the ROI.
But businesses who can add blogging into their content marketing approach will see many benefits going forward.