The Most Searched S&P500 Companies And Brands In The U.S

We wanted to know which are the most searched brands and companies, and we looked up the search volumes on Google for all of the S&P 500 companies and brands. 

We wanted to know whether being a big corporation, with many employees and billions in revenue, impacts the companies and brands’ searchability. 

In short, it doesn’t work like that. The big emphasis on what makes a brand or a company searchable is how consumer-facing the company itself is. 

For example, a corporation listed within the S&P500 might have large consumer-facing brands within the corporation, but people rarely search the corporation itself.

A few exceptions are those companies that include the leading brand in their legal names, making it highly searchable. 

And depending on the goals of these companies, that is a good or a bad thing. 

By the time you read the data, the data might have changed, but it will still give you an idea of how people search these SP500 companies on Google.

The Most Searched S&P500 Industries

Like we already said, the main point is that the more consumer-facing your business is, the more searches on Google you get. 

The most searched industries on Google are:

• Social media platforms (like Facebook, Twitter)
• Ecommerce (Amazon, eBay)
• Retail (Walmart, Home Depot, Target) 
• Banking and Payments (Paypal, Bank of America)

And the obvious thing, the more online your business and it’s product and services are, the higher the search volume you would get and need. 

B2B companies won’t require the same scale of searches (whether that’s an online business or physical) as B2C companies. 

How Many Searches in the U.S People search for an S&P500 Company or Brand

First of all, the top 10 most searched S&P500 companies and brands make up 71.87% of all monthly search volume. 

On average, people search for an S&P 500 company and brand 1,516,777 times a month, which is interesting since only the top 40 companies reach a search volume over that. 

And the median monthly search volume for all the companies on the list is only 30,000. 

Things To Keep In Mind About The Data

We only measured the search volumes on Google and searches made in the U.S, something crucial to keep in mind when going through the data. 

We also tried to make the companies listed in the S&P500 more searchable, meaning we wanted to be in the customer’s perspective or a person interested in the companies.

It meant not including words like inc., group, class a, class c, etc. 

But if the company wasn’t the first result when searching without the included words, we added them back. 

For example, measuring the search volume of Alphabet (the parent company of Google), we can’t measure it without the inclusion of “Inc” as the alphabet is a common word, thus not producing realistic search volumes. 

We were also interested mostly in companies’ legal names and brands of S&P500, which means we didn’t search for individual brands under their parent companies. But sometimes, it was harder to make such distinction, which might impact the companies’ real search volume. 

We used Ahref’s keyword explorer tool to get the monthly search volumes after deciding on the proper way to search for the companies. 

For full disclosure, the data are estimates (from October 2020) and should be used and taken with a grain of salt. There might also be mistakes or misjudgments made by us when deciding how to search for these companies. And take note that seasonality does impact search volumes a lot, especially in the consumer-facing brands and companies. 

But the insight can have many uses cases depending on what you need. 

Next, lets’ look at what you can do with the data.

How To Use The Monthly Search Volume Data of S&P500 Companies

While it’s interesting to see the data of search volumes, it does have a couple of use cases that could benefit you. 

For example, you can use the data for 

• SEO and keyword analysis 
• Content marketing ideas
• Competitive analysis
• Industry searchability analysis
• How much traffic your brand gets compared to the S&P500 counterpart 
• Any other creative idea you might have

Most Searched S&P500 Companies And Brands In the U.S By Google Search Volume Estimates